Know the battlefield.
Win the war.

Deep market intelligence in under 5 minutes.

  • Understand what customers want
  • See where competitors fall short
  • Know the challenges ahead and how to overcome them
Case Studies

They Weren't Stupid. They Just Couldn't See.

These industry giants had smart people, massive budgets, and plenty of data. What they lacked was perspective.

Abstract illustration of Kodak's failure
Internal Bias

Kodak Invented Digital. Then Buried It.

In 1975, they invented the digital camera. Management's response: "That's cute, but don't tell anyone."

Abstract illustration of Coca-Cola's New Coke failure
Wrong Questions

Coca-Cola Asked "Which Tastes Better?"

$4 million in taste tests proved New Coke won. Customers revolted. Original Coke was back in 79 days.

Abstract illustration of Blockbuster dismissing Netflix
Dismissed Threats

Blockbuster Laughed Off Netflix

In 2000, Netflix offered to sell for $50M. They laughed. Netflix is now worth $300B+.

K

Krinic exists to surface your blind spots.

Find competitor weaknesses and build a differentiated product
Make strategic decisions backed by data, not assumptions
Understand new markets before you enter them
Save weeks of manual competitive research

The intelligence these companies needed, but didn't have.


How It Works

The Same Frameworks VCs Use. Without the £10k Invoice.

Spot fatal flaws before you invest months. Find gaps competitors miss. Know exactly where to focus your limited time and money.

Market opportunity size
Competitive intensity
Differentiation potential
Execution complexity
1

Collect

We gather data from multiple high-quality sources, prioritizing academic research and verified market data.

Academic papers (OpenAlex, Semantic Scholar, arXiv)
Live market APIs (SEC, World Bank, FRED)
Competitor websites and news feeds
2

Synthesize

Our AI formats, cross-references, and connects the dots across sources to surface actionable insights.

Cross-references data for accuracy
Structures into consistent format
Extracts patterns humans miss
3

Evaluate

We evaluate every insight using battle-tested strategy frameworks from academia and consulting.

Porter's Five Forces, PESTEL, VRIO
Ansoff Matrix, Blue Ocean Strategy
Jobs-to-be-Done, Competitive Positioning

The result? Analysis grounded in real data. Strategic recommendations backed by proven frameworks.


Simple Pricing

40 hours of research. 5 minutes.

Comprehensive market intelligence in minutes, not months.

Most Popular

Essential

For individuals & early founders

£9.99/ month

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  • Live Dashboard (not just PDF)
  • Weekly competitor alerts
  • Krinic Score + Strategic Frameworks
  • 3 reports per month
  • PDF Export
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Pro

For SMBs & Agencies

£49.99/ month

Deep Intelligence Suite

  • Everything in Essential
  • Deep Research Scan (Live Data)
  • Unlimited competitors
  • Daily alerts & monitoring
  • API Access

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Make your next move with confidence.

Stop building on assumptions. Get the market intelligence you need to make strategic decisions that stick.

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